Who owns the unused logo concepts?

Proposal template

Brand Identity & Graphic Design Proposal

Present logo concepts, visual brand systems, typography palettes, and style guides with well-defined concept limits and revision rounds.

Creative design proposals must protect against subjective scope creep while communicating the high strategic value of a cohesive brand identity.

This template clearly outlines the research phase, the exact number of initial logo concepts presented, revision rounds, and final file export formats.

Quick-Fill Details

Enter your details here and click Apply to Template to automatically replace the bracketed placeholders.

Your Name / Business Name

Client Name / Company

Date

Fee / Amount

Project Title / Scope

Brand Identity Design ProposalKliv∞ Templates

BRAND IDENTITY & GRAPHIC DESIGN PROPOSAL
[PROJECT TITLE]

Prepared for: [CLIENT NAME]
Prepared by: [YOUR NAME / BUSINESS]
Date: [DATE]

1. CREATIVE OBJECTIVE
To develop a distinctive, memorable, and strategically aligned visual identity for [CLIENT NAME] that reflects brand values and resonates with target customers across digital and print media.

2. DELIVERABLES & SCOPE
The Brand Identity Package includes:
  • Brand Discovery & Moodboard exploration
  • Primary Logo Design ([3] initial distinct concepts presented)
  • Secondary Logo & Icon Variations (Stacked, Horizontal, Favicon)
  • Typography Palette & Color System Guidelines (CMYK, RGB, HEX)
  • Comprehensive Brand Style Guide PDF (20+ pages)
  • Social Media Kit (Profile icons & header banners for LinkedIn/IG).

3. REVISION PROCESS
This proposal includes [2] consolidated rounds of revisions on the selected logo concept. Additional design concepts or extra revision cycles are billed at ₹[RATE]/hour.

4. FINAL ASSET HANDOFF
Upon full payment, Client will receive complete vector master files (.AI, .EPS, .SVG) plus high-resolution raster files (.PNG, .JPG) across all colorways.

5. INVESTMENT & TERMS
Total Branding Package: ₹[AMOUNT]
  • 50% Advance (₹[AMOUNT/2]) upon proposal acceptance.
  • 50% Final Payment upon completion and prior to final vector file transfer.

6. ACCEPTANCE
To begin the creative discovery phase, confirm below:
Client Signature: ________________________  Date: __________

How to use this template

1Specify the exact number of initial logo concepts included (e.g., 2 or 3).
2Define the exact file formats included upon project delivery.
3Make sure final vector source files are only released after 100% payment clearance.

Tips

Always emphasize that design feedback must be consolidated into single client roundups to avoid endless piecemeal revisions.

More free templates & tools

General ProposalStandard proposal framework.

Contract TemplateProtect your vector assets.

Branding Proposal FAQs

Standard practice is that the client only buys IP rights to the final selected concept upon payment. All unselected concepts remain the intellectual property of the designer.

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